We love that it works (when it does), and by and large, we have no interest whatsoever in how it works. I'm fairly certain it's not through witchcraft, but honestly, I can't be bothered to look into it. Sort of like how most of you drive, but a fair number of you don't know what a wankle-rotor is (answer: the funniest car part since the crankshaft).
Too much makeup can be a hideous thing, and I often think my wife looks better au natural. But there's no question men will respond positively to well-done makeup, and if you know how to use it, it can be a powerful weapon in your dating arsenal.
My understanding is that most makeup is designed to simulate the way your face looks during coitus: plumped lashes suggest pupil dilation, blush implies a workout, foundation makes your skin all smooth and powdery like it is during sex.
By that logic, I suggest mussing your hair, scrunching your face up, and smearing your eyeshadow across one cheek. Trust me, you'll turn some heads.