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Gareth Pugh: The Reason Guys Hate Fashion

Fashion Week London has just passed us by, as you may have guessed from the smell of lycra and body glitter in the air. That got me thinking about fashion in general, and then, because I don't like doing that, I decided to think about fashion in a way that would be explaining something about guys, and therefore counted as work and seemed less effeminate.

And what I'm being paid to realize is, guys don't hate fashion because of some inherent aversion. Guys hate fashion because of stuff like this:

pugh 1.jpgSee, I dress a lot better now than I did before I met my wife, and it's because she taught me a few simple rules: the importance of proper fit, polka dots clash with stripes, no a tie doesn't go like that, burn that it's covered in lice, etc. Basic stuff.

And I love it! I make my little outfits and I feel like a human man who could one day be in a commercial and all is right. Until I see this threesome, whom I have dubbed "the teenage mutant ninja horrors:"

Pugh 2.jpgAnd don't forget "shittily constructed office building" and "Jack in the Box in Hell":

Pugh 3.jpgIn a rush, I remember that men are supposed to hate fashion and shopping, and my wife comes home to find me raging naked around a fire that was once dockers. I think a lot of guys don't like clothes shopping (or tend to be less interested than the average woman, let's say) because deep down we fear that your little "improvements" are LEADING TO THIS:

Pugh 4.jpgThe designer, if you're wondering, is Gareth Pugh, the illegitimate child of David Lynch and all the goth kids you used to pick on in high school. He looks like a really hardass lesbian.

gareth-pugh.jpgGuys instinctively know that because we take our hobbies way too far, there's a chance you could, too, and we'll end up dressed like Edward Scissorhands. I mean, look at this guy's face. They didn't tell him to do that facial expression; his soul is just dead.

gareth-pugh-fw-20091a.jpgHe used to be a LUMBERJACK.

So ladies, for the good of all of us, let's make a deal: you guarantee me that there will never be racks of these at Target, and I promise to stop using a bent coathanger instead of a belt. Because trust me, I don't look good in cone. I'm more of an autumn.

pugh cone.jpg

Talk 25
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25 Comments

Megan

I don't follow this stuff for the same reason.

Oh, it's not too tight? I like the way it looks? Ok we're good.

The rest is just really crazy stuff that came to people while they were high. Instead of turning it into a badass song or movie, they make clothes.

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i've never been fully able to understand how inartistic and uncreative people view art and design; is it seems like from most of the responses i get from people it's purely visceral and weird how some people get offended when there is nothing to be offended about.....

Guy Noir, PI

Fashion show, or rogues gallery of bosses for a Japanese RPG?

faburobin

Like Megan said, this isn't clothing, it's art. And like most art, it sucks. I used to think modern art was worse than older art, but I decided that's just because only the good stuff has been preserved down the years. See if anyone remembers this crap in five years.

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I'll have you know that that's Pugh from like, two years ago.
He's since slowly shifted into making more wearable clothing because no one would buy his clothes and he was going broke.
It's still pretty mundane, however I would wear some pieces from his Spring 2010 RTW collection.

sarc7988

oh wow! those are nuts! i don't lke those...

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I can always rely upon you for a good dose of humor! You make me smile, kiddo! You've been blessed with a great gift; keep on sharing it with the world. We need more laughter.

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This all looks like stuff Lady Gaga would wear.

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hahah it so does. i love that you just said that

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Goth Pride Parade???

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Haha this is such a funny website...

'guyspeak' lol... so funny... guys dont know shit... lol

XOX

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I happen to be studing fashion design, and although there are some pretty crazie things out there, you must remember that the things going down the catwalk are for visual expirimentation. Your right! I wouldnt wear that stuff, but as an art from, it is interesting. Im not asking you to like it, just to understand that some poeple are more creative than others and want to visually dialogue there ideas.

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This is art and it's brilliant. Who said all clothes have to be wearable for every day life? God forbid you have ever see a haute couture, you may pass out.

user-pic

Haha, do you proof-read this crap? You don't know shit about Gareth Pugh. Those models walking down the runway are dressed in high fashion pieces, sculptural and fantastical, theyre being exhibited in a similar way to modern art. Have you ever walked into a mainstream shop and seen anything like these pieces? No, I didn't think so, because they're made bespoke through Pugh's studio. These pieces are parred down into more wearable pieces, recognisable by a certain cut or texture that's been maintained, these are the clothes that you'll find in shops and they're fairly palettable and plain. For you to justify your hatred for fashion (which is actually more of an ignorance), with a fear of finding yourself one day wearing these high fashion garments is fairly idiotic, seeing as though your shopping experiences are probably limited to the mainstream clothing chain stores which the majority of the western world purchase from. You've made these atrocious generalisations, that are misinformed and pretty stupid. This isn't even remotely funny. I don't see why youre not writing this crap about modern art... because it's in the same league as the clothes your talking about.

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Excellent blog! Keep up the great work.

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I'm still learning from you, while I'm making my way to the top as well. I definitely enjoy reading everything that is posted on your site.

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