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The Old Spice Guy Is All Sorts of Awesome

If you've watched TV at all lately, you've probably seen the hilarious Old Spice ads featuring the "Man Your Man Could Smell Like." If not, check it out below. Then come "back to me" and I'll tell why Old Spice is the only deodorant your man should ever use. (And, no, they aren't paying me to say this.)



"The tickets are now diamonds" is the greatest advertising catchphrase since "Where's the beef?".
 
What I love about this ad, besides actor Isaiah Mustafa's deadpan comedic timing, is the way it pokes fun at the cheesy romance novel hunk, posing shirtless on a horse while the female heroine swoons in his manly arms. It's also brilliant advertising: While other male hygiene products alienate women with their sexist advertising, Old Spice has always realized that women often shop for hygiene products for their man, or at least offer helpful suggestions.

I have been an Old Spice fan for years. Axe is for teenagers and douchebags who don't realize that they are wearing cheap perfume masquerading as hip body spray. Right Guard is fine for after a work out, but it has a pretty bland scent. Old Spice has a clean scent that isn't too overpowering. It lets you smell like, well, a man. Why mess with success? Plus, it just screams "classy." Look at this classic bottle:

Old Spice.jpgI don't know whether to drink from that or splash its refreshing contents on my rugged face. That thing just screams, "1970s dad on his way to a swinging key party." And let's not forget that, as this classic ad demonstrates, Old Spice instantly turns any average Joe into a swarthy sailor.

 
 
Ha ha, that nerd can't keep up with the sailor and his lady in Singapore or wherever. Or how about this ad from 1990, where another hapless fellow loses the girl because he doesn't use Old Spice?



Doesn't anyone at the art show think it's a little odd that an old-timey sailor just showed up? And where did the bottle come from? Is the sailor magic?

Finally, if you still doubt that Old Spice is the manliest of manly line of hygiene products, check out this spectacularly dated ad from the '70s that brazenly declares, "Girls like it. Is there a better reason to wear Old Spice?"



What scent do you like on your man? Is he an Old Spice guy, or does he naturally smell like pine needles and firewood?

Talk 24
Love it? Hate it? 3
Got A Question? Ask Your Own. »

24 Comments

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I love "Cool Water"

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Best thing is Old Spice and Obsession, the classic oldy but goody man scents.

bookwormgrrl

Personally, I think the "I'm on a horse" ending of the first one is the best... it makes me giggle every time.

OlySky

My favorite is the one where he says, "I'm riding this horse...backwards." PRICELESS!

MJ

I was in a bad mood but the ad is so funny. I wouldn't date a guy who smells of Old Spice mainly because I don't really want men to date over age of sixty.

Dovey

"I'm on a horse." That commercial gets me every time. I'm not sure what my man uses, but he always smells gooooood.

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old spice DOES work better than the leading brand!

nerd-girl

The Old Spice marketing folk are brilliant!!! Lets not forget the ad that declared "Let's face it, without Old Spice you wouldn't be here."

Bev

I honestly don't know what Old Spice smells like, but I adore this ad!

Favorite part: "Two tickets to that thing you love."

As for what I like my men to smell like, I'm a purist: I don't go for a lot of cologne scents. I like the clean smell of a clean man. Shampoo, deodorant, shaving cream. Too much cologne makes me think of high school when all the boys were swimming in Drakkar Noir and Polo. BLECH!

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Old Spice reminds me of my dad. I love my dad, but if a guy came to me wearing that scent, I would think of Dad and any sexual feelings would be out the window.
It does smell good, but I like the smell of Tommy myself (lame, I know)

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BTW Nick, you do have a rugged face when you're wearing a beard.

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I will have to agree with those above me saying the Old Spice is "Old Man Scent". Because yes, my dad does wear it and no, no man I know under the age of 60 does. Any man, no matter how unbelievably hot, who smells my father and his friends, is never going to get laid by me. I have checked in with my female counterparts on this issue and they have all agreed with me.
That being said, the Old Spice commercials are fantastic and highly entertaining. ;-)

Nick Nadel

Old man smell??? It's not talcum powder.

Old Spice is the hipster deodorant of choice. It's old school and doesn't instantly scream "douchebag" (ahem, Axe).

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Put me down as a vote for Old Spice (I'm 22, and not into old men). I also know quite a few chicks who are total suckers for the various old spice scents. It's totally a clean, delicious man smell and doesn't make me think of old people at all. Then again, my dad doesn't use it.

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I'm in my early 30's and I use Old Spice deodorant and cologne. It's amazing how many women, many of them in their early to mid 20s who have complemented me on my cologne! If that's what smelling like an old man does for you, then Im never changing

Nick Nadel

Amen, Felix. Old Spice 4 Life!

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Anybody who likes the New Old Spice Ads- must have just turned onto OS in the last 5 years.
The product no longer resembles what sold so well for decades;and their commercials glorify black men who probably as a whole didnt support the brand all those years either!

Seagoatsarah

Axe makes me gag.

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