Ever gone to the fridge to grab a snack, opened it and there is absolutely nothing you want to eat in there? Not talking about an empty fridge either, but one well stocked with all sorts of nibbles – some even (GAK!) healthy.
Scan the shelves – cheese, ham, tomatoes, pickles, bacon, eggs. All good but they don’t appeal at all. Piece of cake? Nope, don’t fancy anything sweet. You shut the fridge again with a sigh and go back to work snackless and slightly puzzled about what just happened. You weren’t that hungry anyway, so what was the problem?
When you are a kid you eat what you are given. Not really a whole lot of
choice for dinner, it is whatever leftovers Mom or Dad attempt to turn into
something vaguely edible. You don’t need to make a choice because the
food is on the plate in front of you and if you don’t eat it you get
‘Tis the same in restaurants. A limited menu that makes choosing easy
and relatively painless. For your convenience, a few dishes are
highlighted or meal deals are provided. The fact that they tend to be
the more expensive options is pure conincidence, honestly.
Welcome to a thing called “discontent with super abundance,” AKA “the confusion of endless choice.”
Lets face it, people are not terribly good at making even binary choices, never mind when they have a huge range of options to consider. Like picking the exact paint color for your bedroom from 6 million different shades of blue, it becomes overwhelming and your brain goes into panic mode and shuts down, leaving you a rudderless idiot, mere putty in the salesman’s hands.
Thank god for hot pockets, the choice of the confused snacker! Oh, wait. There are 45 different flavors? Crap, back to the land of confusion again.